For assistance with any of the follow services you can contact us on our contact page or by calling 0223928210 (New Zealand time zone)
Business Growth and Innovation is a New Zealand based company who offer a range of services to identify business opportunities, leveraging the competitive landscape to better achieve the business goal. We work with the product strategy at the forefront of everything we do, including new products to bring to market, new markets for existing products, and how your customers will use the products both now and in the future.
A product strategy is the set of choices a company makes to achieve business objectives. Choices such as which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, how to message, and so on. This page outlines the different services we offer to help you with your product strategy.
30 minute free chat
Do you have an idea but are not sure what the next steps are to make it big? If you have an idea or are running a business and you would like to have a confidential chat about what the next steps look like for the products / offerings you have, then get in touch. It can be Virtual or at your favourite local cafe, let’s catch up to go over your needs. You should get a few nuggets of advice and some options for you to consider including if you feel like you need more.
Virtual Technology Leadership
Do you need someone to help you deliver your technology solutions whilst ensuring the quality is correct for the stage of business you are at? For business owners who don’t require a full-time Technology Leader on their team (yet), our experienced Technology Leaders help you get a team delivering the best solution (including no-code solutions) so you can progress without the cost of a full-time staff member.
Virtual Product Management
Do you need someone to help define your product? For business owners who don’t require a full-time Product Manager on their team (yet), our experienced PM’s help you get your vision out of your head and onto paper to provide clarity, direction and focus. This can be a one-off to get you started or reoccurring block-booked time so you can progress without the cost of a full-time staff member.
Product Strategy
Do you wonder if your offering could be improved? We create strategies for how your offering will delight customers, in hard to copy, margin-enhancing way. The outcome of creating a Product Strategy is to attract potential customers and promote conversion to sales in a sustainable way. Of course, creating a Strategy is only the first step, so we can review your current strategy to ensure there isn’t any additional information that can help improve your business.
Idea Validation and Generation
Have you ever wondered if your offering could be more than it is currently? Let’s get creative and work together to bring some fresh new perspectives to your existing offerings. We innovate with a strong focus on your users, their needs, and your insights about them, but we also care about your team, your company and your strengths.
As with all of our conversations, we respect You and you Intellectual Property, but if you are nervous about talking to people about your ideas and would like an NDA then we recommend this ‘mutual confidentiality agreement (NDA)‘ provided by Kindrick Partners.
Website review
How do your customers perceive you? A website review will give you the chance to see how you represent yourself to your customers. We’ll document and help with the overall appearance, structure of the site, SEO performance via our standardised review template. We will also use our years of experience to help your customers have a better experience with a website that builds trust from the first time it is seen.
Customer Review Analysis
How do your customers talk about you? Review-Analytics is a solution to determine trends around what people are saying about your company/service/product. It’s run by Business Growth and Innovation and there is a demo and free sign-up that includes a base account (Bronze). We highly recommend checking it out.
Optimise your content and products for AI
SEO for AI ensures your content isn’t just found, but properly understood and shared. Leverage your SEO foundation to ensure your content is discoverable everywhere—from Google search results to responses by ChatGPT, Claude, and other AI assistants. Maximize your SEO investment with AI-specific enhancements to create AI-ready content that captures audiences in both traditional search and the rapidly growing AI assistant ecosystem.
Perfect for:
– Content publishers wanting maximum exposure in AI responses.
– Online stores needing accurate product information in AI results.
Business Growth and Innovation 